Though Tinker Hatfield, Jason Petrie, and other people often get all the
glory at Nike, their CEO, Mark Parker, is actively included with not
only running the company, but developing also. In the newest issue of
Whitewall magazine, they invest only a tiny time using the CEO/Designer
and speak about utilitarian design, the Olympic games, and how design
plays into everything. With 30 years of experience, mark gives insight
into “being a sponge” and how required collaboration is towards the
success using the Nike brand.
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